3.1 Assessing Public Value


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3.1 Approach

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3.1.1 As part of its assessment, the Trust aims to establish the likely public value of the Canvas proposals. As a starting point for its assessment, the Trust considers the strategic objectives underpinning proposals. It then considers whether the proposals fit with the BBC’s public purposes. It is a prerequisite of any approval that a proposed service or offering should further the public purposes in some way. In making its assessment, the Trust will seek to establish a view on the following:
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Table 3.1
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Table 3.1: Assessing the proposal’s fit with drivers of public value.
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Reach: How far will the proposal extend the reach and usage of BBC services?

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Quality & Distinctiveness: Is the proposal of high quality and distinctive to the licence fee payer?

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Impact: Will the proposal create consumer and citizen benefits, for individual licence fee payers and for society as a whole and what value would they place on the proposal once implemented?

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Cost and Value for Money and risk: How much will the proposal cost? Does it represent value for money and is it an appropriate use of licence fee funds? What are the financial, operational and reputational risks attached to the proposal?

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One Response to “3.1 Assessing Public Value”

Fraser Brydson says:

Surely some consideration of how this might affect the competitiveness of the market such be evaluated here as this will affect the overall public valude?

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